TERRA (Latin for “Earth”) is the grounded side: strategy, structure, commercial development, and go-to-market clarity.
LUNE (French for “Moon”) is the imaginative side: storytelling, emotional resonance, creative spark.
Every great idea needs a clear strategy and the right partners. TERRA | LUNE provides guidance to build meaningful alliances that support growth, enable collaboration, and help achieve meaningful commercial impact.
Since 2004, whether personally or through the teams I’ve led, we’ve closed approximately 176 deals each averaging $328K, totaling $57.7 million in commercial value.
Many of those delivered 3x in cross-channel partnership campaign amplification and measurable audience conversion value.
With three and a half decades of grit, storytelling, and commercial innovation behind me, I’ve built a career at the intersection of strategic partnerships and brand transformation. Since then, I’ve had the privilege to shape business development and brand alliances for iconic names, spanning NASCAR where I helped evolve its media presence and brand marketing strategy, the global reach of Red Bull Media House where we turned bold ideas into award-winning content and monetized distribution, and the creative agility of SCS, a sharp ad shop where we brought challenger brands to life through data-led strategy and fearless creative.
From there I stepped into ventures redefining what’s possible, including Space Perspective, the human spaceflight company taking explorers to the edge of space, and Colossal Biosciences, the biotech pioneer that recently brought the Dire Wolf back to life.
We launched TERRA | LUNE in order to share our expertise with businesses who need someone with years of experience. Our consultancy bridges practical strategy and poetic ambition. Terra, Latin for Earth, grounds the work in strategy and structure; Lune, French for Moon, inspires storytelling and visionary thinking.
Today, we work alongside teams ready to bridge vision and execution by providing embedded leadership, advisory support, and agent representation in order to bring partnerships and commercial growth to life. Whether you’re standing up a new function or navigating a critical leadership gap, we bring senior-level expertise without the overhead.
We can step in as a fractional or interim business development lead, embedded within your team to design partnership strategy, manage pipeline development, and align internal teams to bring partnerships to life. I bring a mix of structure, hustle, and hands-on execution to drive momentum and revenue.
For teams looking to refine their Biz Dev approach, we offer structured advisory support, which can include honing your existing commercial strategy, helping prepare for partner conversations, and/or coaching team members through live deals. We bring a hands-on, real-world lens shaped by decades of pitching, negotiating, and closing deals at the
highest level.
For teams without dedicated partnership resources, we can act as a broker, developing, pitching, negotiating, and closing strategic collaborations on your behalf. This includes everything from early-stage partner discovery to final agreement and activation.
Over the years, we’ve built trusted relationships with partners across industries, from automotive and apparel to tech, media, and consumer goods. These collaborations weren’t just transactional; they were built on shared values, bold ideas, and mutual respect. Whether launching campaigns, creating content, or bringing ideas to life, we’ve worked with teams who believe in doing things differently and doing them with precision.
We’re proud of the deals we’ve done and the relationships we’ve built. You can view examples of our work below.
As part of Colossal Foundation's wolf conservation efforts, we brought Defenders into the field during a mission in Yellowstone, captured in a short film that blends storytelling, science, and purpose. Using soundscape bioacoustics and AI, our team worked alongside Yellowstone Forever, Turner Endangered Species Fund, and Grizzly Systems to monitor wolf behavior through next-gen sensors—no collars, just clean ecological insight. Proud to see this alliance come to life both in the field and on screen. Watch the full story on left.
BEYOND: Redefining the Journey to the Edge of Space
When the world’s most luxurious spaceflight experience met the pinnacle of terrestrial travel, something transcendent was born.
As Space Perspective prepared to take explorers to the edge of space aboard Spaceship Neptune, a pressurized capsule lifted gently by a giant SpaceBalloon®, Mercedes-Maybach joined the journey as the official terrestrial transport partner. Together, we reimagined the entire guest experience, from Earth to the stratosphere.
Win a Trip to Space
In a playful yet strategic partnership, Space Perspective teamed up with OREO to launch a global campaign inviting fans to win a trip to the edge of space. Timed with a new product release, the activation sparked viral content, widespread media coverage, and a standout brand moment rooted in joy, curiosity, and innovation.
This collaboration blended cultural relevance with boundary-pushing storytelling, reinforcing both brands’ commitment to imagination, exploration, and measured engagement.
As BRP content operations agency of record (AOR), Campsite supported their product lines + brand divisions with a dedicated team of production-centric and content management specialists. We augment and enhance their internal “Media House” team handling everything from on-location production to rights clearance/management to post-production to quality control and digital asset management operations.
It was an honor to work with such a legendary brand.
Jenson USA is the largest online/digital retailer of mountain bikes, parts, accessories, apparel, and gear.
Campsite Media House served as Jenson’s digital content curation, programming, distribution, and paid media agency. Campsite’s expertise was instrumental in all aspects of Jenson’s digital infrastructure, from content creation to curation to cross-platform digital media planning and buying.
Working with Califia, SCS tapped into audience interest, data and desire for healthy living as the foundation for an engagement strategy defined by core audience segments and targeted personas. With a focused core strategy in place, Califia’s cross channel media on digital display, social, search, video and Google Shopping is driving deeper engagement throughout the funnel and leading purchase conversion.
In order to deliver against the brand goals, SCS couldn’t keep with the status quo. While the budgets were small, SCS worked with the Miele team to restructure their existing content and a group of enthused ambassadors to build a strategy and execution that grew their social presence by 10x in less than 6 months and delivered on the brand KPI’s across the board. Miele U.S.’s social presence brought positive recognition from the German team and allowed for an increased strategy for the 2020 fiscal year.
I was part of the Red Bull Media House executive team that pitched Stratos to Discovery as more than a broadcast—it was a cultural moment in the making. Felix Baumgartner wasn’t just jumping from the edge of space; he was breaking records and capturing the imagination of a global audience. We positioned the mission as a blend of science, human achievement, and cinematic storytelling, perfectly aligned with Discovery’s appetite for bold, high-stakes programming. The result was their highest-rated non-prime broadcast ever and a defining media event that opened the door for other live spectacles like Skywire Live with Nik Wallenda.
I was part of the Red Bull Media House executive team who architected the Signature Series and pitched it to NBC as more than a highlight reel. It was a storytelling platform built to showcase the athletes, culture, and spectacle of action sports with primetime polish. We brought a cinematic lens to disciplines often overlooked by major networks and framed it as a strategic opportunity for NBC to reach younger, more engaged audiences. The result was a multi-year programming partnership that redefined how alternative sports were packaged, broadcast, and embraced by the mainstream.
I was part of the Red Bull Media House executive team that brought The Art of Flight to the world—an epic snowboarding film that set a new bar for action sports cinema. We didn’t just distribute it, we treated it like a feature, securing global placement across theatrical, digital, and streaming platforms including Netflix, Apple, and Amazon. The film became a genre-defining milestone, proving that with the right mix of storytelling, scale, and distribution strategy, a snow film could break through the niche and earn its place in the cultural mainstream.
Whether you’re exploring new growth opportunities, standing up a commercial function, or navigating a leadership gap, we provide senior-level support without the overhead of a full-time hire.
We’ve had the chance to work with some incredible teams and close a lot of deals over the years.
If you or someone you know could use a hand on the business development front, we’d be glad to jump in, offer support, or just be a sounding board if it’s helpful.
Would welcome the opportunity to connect!
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